Night of 100 Big Mac’s


As part of a promotional program operated by the Chicago White Sox, every time one of their players hit a home run at home, the McDonald’s Corporation would donate $100 to a local youth organization and on a night in 1978 that youth organization just happened to be the Hoffman Estates Boys Club. Chris Nolan, one of my board members, heard our name announced on air during one of the Sox home games when that big home run was hit and then she heard my name being promoted as the Executive Director.

The next day a courier came to our club with the McDonald’s check and we used that $100 to purchase 100 Big Mac’s. Of course that was during a time when those hamburgers were just under a buck. I remember going into our local McDonald’s that evening and asking for 100 Big Mac’s to go and giving one of their employees the shock of his life.

He gulped saying, “You’ll have to wait for a bit“, and began preparing our order. Needless to say there was a major McDonald’s celebration at our club that evening. Our Torch Club sent a thank you note both to McDonald’s and to the Chicago White Sox for their promotion. You know, there’s just something about that Big Mac sauce that keeps you coming back for more!

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